February 1, 2018

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Are you trying to learn everything about everything in an effort to save money?  

Sure, it’s tough to admit you need help but if you continue being everything to everyone, you’ll burn out and resent your business. 

Years ago when I was first starting my coaching business I was in an online conversation about the importance of choosing a niche for your business rather than just saying, “I want to serve EVERYBODY.” Of course, you want to make money so instinctively business owners tell themselves that it’s better to appeal to more people than a selective few. But somebody in the conversation responded by saying, “Do you want to be known as Walmart or do you want to be known as Neiman Marcus?” 

The point is Walmart appeals to everyone but they depend on the sheer volume of customers to make their profit. Neiman Marcus, on the other hand, appeals to a very specific demographic which has the disposable income to spend and they don’t shirk at those retail prices. So Neiman Marcus can make the same profits as Walmart by serving a more selective customer base. 

A similar argument can be made for why business owners should work with business coaches: owners can’t possibly know EVERYTHING there is to know about business as well as knowing everything about their chosen niche. There’s just not enough time in the day and you’d stretch yourself too thin. 

Owners are more focused on their business niche (rightfully so) providing relevant services and products for their customers whereas business coaches have a greater understanding of business practices overall and work with businesses in many different niches. If you’re trying to learn everything you can about efficient back-end processes, for example, you’re taking time away from your money-making marketing efforts to your niche customers, which could negatively affect your profits. Whereas your business coach can give you advice about efficient back-end processes plus help you implement them while you continue with your marketing efforts. 

Think about large corporations. Does the company president know everything there is to know about the inner workings of the company and the daily processes? Probably not, that’s why there’s a CFO and department heads; they focus on their own specialties and advise the president, who then makes decisions based on that input. The same can be said about your company; you’re the president of your company and your business coach can advise you about which steps will yield the most profits. 

If you’re ready to work with a business coach, there’s still time to apply for the Victorious Coaching Biz Collective. Get all the details by visiting www.valeriepriester.com/vcbc 

Your Partner in Designing Your Victory! 

Are you feeling lost? No worries, connect with me now. I have opened my calendar this month to give complimentary 30-minute Clarity Calls to give you the help you need.l  

Schedule your session now- Yes, I want to talk with you!

Join me in the private Facebook community, Female Heart Conscious Coaches, to learn how to build the coaching business of your dreams. Connect with me here… 

https://www.facebook.com/groups/FemaleHeartConsciousCoaches/ 

About the Author

Valerie Priester

Helping women entrepreneurs go From Overwhelm to Profits™!

Valerie Priester is a powerhouse business and mindset coach for women entrepreneurs. She helps them to eliminate confusion, frustration, and overwhelm so they can confidently grow profitable and sustainable businesses.

Through her company, Victorious Life Coaching LLC, She provides mindset, money mastery, and personal development coaching. She has years of experience and a proven track record of empowering women to achieve their goals and create the lives they desire. Valerie is a certified Master Business Mindset Coach, a certified Sacred Money Archetype™ Coach, a certified Money Breakthrough™ Business Coach, a certified Les Brown Coach-Trainer-Speaker, a certified Christian Life Coach, and a Motivational Speaker.

Valerie understands what it means to struggle. She's been through some of life's most painful challenges, including unhealthy relationships, failed businesses, and years as a struggling single parent. But Valerie doesn't give up easily. She fought her way back and discovered her confidence and self-worth.

Now she helps other women do the same. Her coaching style is transformative, and she helps women address their self-limiting beliefs, negative self-talk, low self-esteem, and lack of self-confidence.

Valerie knows what it takes to overcome adversity and live victoriously. She is living proof that anything is possible when you have the right mindset and are willing to do the work required for success.

Valerie has been mentored by some of the top leaders in the Business and Personal Development industries. This has equipped her with the expertise to specialize in helping women who are ready to see real change in their lives.

Her approach enables her clients to gain clarity on the business and lifestyle they most desire. Valerie is compassionate but firm, loving but demanding – her desire is to see her clients win in business and in life, not just exist.

Valerie is passionate about empowering women to Design Their Victory so they can Live Their Dreams.

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