As a new coach, do you know what your brand identity is? I know when most people think about branding they think about their colors, their logo, or how pretty their website looks.
Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every printed piece you produce and across every online platform.
Consistency is important because it brings name recognition. If people see your logo and/or your brand colors online, they will recognize your snail mail brochure when it arrives, and vice versa. When people recognize your identity, your name is always brought to mind, which is helpful when they receive your email or see your social media posts.
Let’s examine the four most important places to perfect your brand identity:
1. Your Website
Very often your company website is the first element a potential client will see, and you only have about 10-seconds for people to decide whether to explore further than the home page. Your identity should be strongly represented on that home page, so your potential clients will explore further or contact you.
Your brand colors, fonts, and your logo are vitally important and should reflect your brand identity. If your message deals with tough problems, using whimsical fonts and cutesy graphics doesn’t mix with the serious issues your company handles. The opposite is also true; if your identity and mission are more light-hearted, using deep, dark colors and traditional fonts might turn people away after they make a quick judgment call.
2. Your Social Media Platforms
Not everyone in your target audience will use the same social media platform and those reasons vary widely, so it behooves you to post across multiple platforms to reach more of your audience. However, if your name, colors, and logo are different on all these platforms, when someone jumps from Facebook to Twitter, they may not think yours is the same company because the profiles look different. Or if they receive a piece of mail that looks different than the social media profile, they may also be suspect. Consistency brings recognition and helps to build trust between you and your clients.
3. All Company Communications
In today’s digital world you may not think about the old school letterhead, invoices, and printed marketing pieces. But, it’s important that these have the same colors, fonts, and logo as your website and your social media platforms. Just one more way to show your professionalism and attention to detail and your clients will certainly notice.
4. Your Email Marketing Campaigns
Contrary to popular belief, email marketing is still one of the best ways to keep in touch with clients and to keep your company name in their memory. The key is to be relevant with your messages and offer valuable and engaging content. An easy way to accomplish uniformity in your email marketing is to create templates that incorporates your brand colors, fonts, and logo.
An expert in personal branding can help you achieve consistent brand identity while developing a powerful brand and getting more eyes on your business.
Here’s to Designing Your Victory!
If you need help with your brand identity, you want to be sure to join us at the Entrepreneurs Success Summit in Nashville Tennessee. We have the amazing Ires Alliston, International Speaker, Business and Personal Branding Expert and the CEO of the Alliston Group, a digital marketing agency in Atlanta, Ga. AND, an award-winning “Business Woman of the Year, participating as a trainer and main stage speaker at the summit.
Ires will teach on the importance of consistency with your brand identity; how to define your core brand purpose which helps you define your brand identity. Plus, she will help you get more eyes on your business and teach you how to show up authentically as the expert in your industry. All things branding and marketing that you need to launch or grow your business.
You don’t want to miss this summit. It’s an exclusive event for 50 serious Coaches, Consultants, Speakers, Digital Online Preneurs, Servant Leaders, Ministry Leaders, or people with vision who desire to become an entrepreneur. Get all the details by visiting http://entrepreneurssuccesssummit.com.
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