Have you developed your client avatar? You know the exercise that has you write out your ideal client’s occupation, age, income, education, and so forth.
But…
How well do you know your potential clients?
Do you really know what drives her?
I’m not talking about just what she wants (we all want more money and free time) but more importantly, you need to know what keeps her up at night.
It’s no secret that most of us buy based on emotion. We’re either buying something to bring us pleasure or eliminate pain. When you really know your potential clients, you know what causes them the most pain. In other words, their pain points.
If you don’t know your potential client’s pain points, you’re probably leaving a lot of money on the table. When you figure this out, you’ll not only be able to better create programs to help her, but your sales copy will dramatically improve as well – which will cause an increase in your income.
Think about it—if you’re uncomfortable with technology, and once in a DIY mood you destroyed your website during a simple update, then website management becomes a huge pain point for you. Now imagine you find a VA who not only works with WordPress, but who calmly shares examples of how she’s rescued client websites after such disasters.
She’s clearly addressed your biggest pain point, and you’re sold!
The same is true for your potential clients. Show them you can help them avoid those pain points—or better yet, eliminate them completely—and you’ll forge an instant bond.
Now you may already have a good idea what causes your clients pain, but if not, you have plenty of ways to find out.
- Talk to them. What do they most often ask or complain about?
- Listen in on forums, on social media, and other places your audience hangs out. What are they struggling with?
- Reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles.
- Keep an eye on your competition. What pain points are they addressing?
Once you’ve uncovered your ideal clients’ biggest pain points, you’ll have a powerful tool that you can use to help define your programs and service offerings. If you can help your clients overcome the most painful issues they face—whether it’s a lack of self-confidence or a fear of public speaking—you’ll instantly become a more valuable resource in your niche.
And when you incorporate those same pain points in your sales copy, your conversions will dramatically increase as well as your income.
If you need help with identifying your potential clients’ pain points, join me for the 5 Steps to New Clients 5-Day Challenge on July 29th – August 2nd, live in our Female Heart Conscious Coaches Community on Facebook.
If you’re not a member of our community, no worries, head on over and request to join. Answer the three questions so we can approve your request.
If you’re stuck trying to find your clients and get paid, this challenge is for you.
Here’s what you will accomplish:
- Learn the #1 key that successful coaches use to get clients
- Clearly identify your ideal client and their pain points
- Create an effective email marketing strategy to attract your ideal clients
- Create a proven weekly marketing plan
If you can’t wait to get the help you need during the challenge, connect with me for a complimentary Clarity Call and let me help you. Click Here to schedule your call NOW!
Here’s to Designing Your Victory!
0 comments