Are you trying to grow your business by posting on Facebook, IG, LinkedIn, and Twitter? Great idea but it’s not enough.
In spite all your efforts and hours of social media engagement, you’re probably reaching a very small amount of people and even fewer that convert to paying clients.
Why? Because people purchase from those who they know, like, and trust. They want to know that you’re a real person with real feelings instead of someone who only cares about the almighty dollar. They want to know you’re not a scam artist who will steal their last dollar without providing a product. They want to hear recommendations from others who have purchased before them to be sure your product delivered what it promised.
People with purchase power want a relationship with you before they buy. This is exactly why you need relationship marketing to wildly grow your business.
Relationship-based marketing gives you:
1. Visibility
In order to have a relationship with a single person or large audience, you need to interact with them. Get to know THEIR likes and dislikes, know what problems they are experiencing, and think about how you can help them solve their problem. In order to learn this information, you’ll be forced to be consistent with your interaction, whether on social media or in real life, naturally giving you more visibility.
2. Authority
Do you share your knowledge with your audience, or do you save that only for paying customers? Sharing your knowledge, practical experience, and even case studies for free will position you as a knowledgeable authority figure and an expert in their field who cares about helping others. Platforms such as social media, podcasts, YouTube videos, or writing an eBook or short reports are all ways to both increase your authority rank and your visibility.
3. A stellar reputation
Can you see how Visibility and Authority build on each other and lead to a Stellar Reputation? As you interact with people and become an authority figure, your audience will naturally form an opinion about you. If you over-deliver with your products or your signature programs, your reputation will continue to shine. Overall, a stellar reputation will shorten the length of time it takes you to earn the trust of your audience or new followers.
4. Happy and enthusiastic fans
You’ll know you’ve made it when fans are clamoring for your latest product and tell all their friends how wonderful you are! This is the ultimate result of relationship marketing and worth all the time and effort it takes to reach this destination.
One key to remember is to never stop the process of building relationships. Like gears in a clock, you must find a way to consistently interact, show your authority, improve your reputation and take care of your happy fans. Keep these gears working to consistently grow your business for years to come.
Confused about How to Start Building Relationship?
Relationship marketing should be a win-win situation for both parties involved. You should gain visibility, authority, and happy fans, and your audience should be thrilled with the value that you deliver to them.
If you want to get more in-depth into relationship marketing and the steps you need to make this tactic work for you, then you’ll want to check out my FREE webinar: “3 Simple Secrets to Find Coaching Clients in the Next 45 Days” It’s chock full of valuable information, including:
- How to use a simple 4-step funnel with relationship marketing to get all the coaching clients you need – without all the tech overwhelm
You don’t want to miss out! Register now https://bit.ly/vp20webinar
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