November 12, 2016

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Picture this; you’re working long hours every day on your marketing, trying to sell your coaching programs. You’ve tried Facebook, Twitter, Snapchat, Pinterest and YouTube but still no one is biting – no credit cards swiped.

Now you’re feeling like a failure. You think to yourself, “what’s the point, no one wants to buy from me” OR “I have to go back and make the program better – bigger – longer – most expensive – less expensive”. All these thoughts are going through your head and each time you think about them it kills a little more of your confidence. Before you know it, you’re STUCK!

Once you’re stuck, you keep going around the same mountain over and over again. You keep trying the same things, over and over again. You don’t dare reach out for help. You tell yourself, “I got this, I can figure it out”. So, what do you do next, you start looking at other coach’s sales pages. Then you start comparing yourself to them and how much better their sales page looks compared to yours. Now you come to the conclusion that your lack of sales is due to your inadequate sales page. So, now you’re off to tweak your sales page. What a vicious circle. Does this sound familiar?

I can so relate. I’ve been down this rabbit hole many times. Every time I went on this endless journey to nowhere I felt more and more like giving up altogether and throwing in the towel. Thank God I didn’t. Thank God I decided to reach out for help.

When I got fed up enough and decided to seek real help, I learned that the way to broaden my sales was to narrow my audience. I’m sure you’ve been asked many times, who’s your target audience? Right? Well, I couldn’t always answer that question. And the longer it took for me to answer that question with certainty, the longer it took to see real results in selling my programs.

So, how do you go about narrowing your audience?

First, you must identify your audience. Ask yourself these questions:

  • What problem does my program and/or product solve
  • Who struggles with that problem the most

Then, out of all the people that struggle with the problem your program and/or product solves, ask yourself which group of people do you enjoy working with the most.

Once you answer the above questions you should have a clearly identifiable audience. Now all you have to do is speak to your audience’s pain points in your marketing and they will be attracted to your solution – your program.

I know you probably think that’s too simple but it is just that simple. Get your copy of my FREE report, #1 Way to Find Your Coaching Clients, to learn more about how to market to your audience. You’ll also learn how to test your audience to see if it’s strong enough to produce the income you desire.

To your success!

Valerie Priester

 

 

 

 

About the Author

Valerie Priester

Helping women entrepreneurs go From Overwhelm to Profits™!

Valerie Priester is a powerhouse business and mindset coach for women entrepreneurs. She helps them to eliminate confusion, frustration, and overwhelm so they can confidently grow profitable and sustainable businesses.

Through her company, Victorious Life Coaching LLC, She provides mindset, money mastery, and personal development coaching. She has years of experience and a proven track record of empowering women to achieve their goals and create the lives they desire. Valerie is a certified Master Business Mindset Coach, a certified Sacred Money Archetype™ Coach, a certified Money Breakthrough™ Business Coach, a certified Les Brown Coach-Trainer-Speaker, a certified Christian Life Coach, and a Motivational Speaker.

Valerie understands what it means to struggle. She's been through some of life's most painful challenges, including unhealthy relationships, failed businesses, and years as a struggling single parent. But Valerie doesn't give up easily. She fought her way back and discovered her confidence and self-worth.

Now she helps other women do the same. Her coaching style is transformative, and she helps women address their self-limiting beliefs, negative self-talk, low self-esteem, and lack of self-confidence.

Valerie knows what it takes to overcome adversity and live victoriously. She is living proof that anything is possible when you have the right mindset and are willing to do the work required for success.

Valerie has been mentored by some of the top leaders in the Business and Personal Development industries. This has equipped her with the expertise to specialize in helping women who are ready to see real change in their lives.

Her approach enables her clients to gain clarity on the business and lifestyle they most desire. Valerie is compassionate but firm, loving but demanding – her desire is to see her clients win in business and in life, not just exist.

Valerie is passionate about empowering women to Design Their Victory so they can Live Their Dreams.

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