I’m not sure why so many business owners try to avoid being present online. In this day and age, the first place people look to validate your business is online.
It usually goes something like this…”That’s great you have your own business, what’s your website?” Then you respond with either; “www.bahbah.com” or “I don’t have a website yet”.
In order to grow a profitable business, you must have an online presence. The first impression of you and your brand is your website.
Your website has a job to do…
It should confidently proclaim your expertise.
It should help visitors instantly know what you do and who you work with.
So, if you haven’t started your website these 4 easy steps will help you create a masterpiece. If you have a website already, these steps will help you salvage your website.
Most people don’t realize that they only have a few seconds to capture their visitor’s attention or they’re very likely to click of the page – never to return. Even worse, if they land on your site and they can’t immediately understand what you do—if they’re confused at all—you’ll have to work harder to earn their trust.
Clearly, your website has a big job to do, and it has to do it quickly. Some say in three seconds or less.
Yes, three seconds.
We all know the power of first impressions and how long lasting they can be, so you simply cannot afford to waste those precious few seconds with a new visitor.
With a well-planned, beautifully executed website, you’ll enjoy:
- Better name recognition
- More partnership opportunities
- Increased sales (and profits)
- Higher fees
- More speaking engagements
And best of all, your website will present the professional, polished image you want the world to see.
So, follow these easy 8 steps and create your client attracting website.
Step One: Determine the main goal of your website.
For most coaches, the primary goal is to get clients. Your primary website goal will be the first thing you want people to see and do on your site. For example, if your goal is to build your list, an eye-catching opt-in form with a killer offer should be at the top of your home or landing page and ideally easy to find on every page.
Step Two: Map out your website.
Sketching out a website “map” will help you visualize the flow of traffic from one page to the next. Your primary navigation menu will follow this map, so if it helps, think of the pages you will want to include there, and how they might link to one another, like this:
- Home: Links to your opt-in offer, your discovery session schedule, and your products page.
- Blog: Individual posts all link to your opt-in offer plus the appropriate sales page as well as additional blog posts and other information which is useful to your ideal reader.
- Work With Me: Your primary service offering, links to your discovery session booking and products pages.
- Products: Links to related product pages.
- About Me: Links to “Work With Me”
- Contact: Links to product pages.
Step Three: Create beautiful, consistent branding.
Branding is so much more than the colors on your site and your logo—although both of those things are important, of course.
The key is to merge all the elements of your brand into one stunning, unforgettable website:
- Logo and colors
- Fonts
- Your USP (step 4 will help with that)
- Your tagline
Step Four: Build an effective “About Me” page.
When it comes right down to it, your brand (and the brand of any coach) is you. It’s your personality that shines through; it’s your experiences that drive your business direction; it’s your life story that led you to where you are right now. And that means that your website should feature you front and center.
Now these four steps are just the tip of the iceberg for building a client attracting website. If you want even more help, join us for the Kickstart to Clarity 5-Day Challenge on June 10th – June 14th, live in our Female Heart Conscious Coaches Community on Facebook. You’re not a member of our community, no worries, head on over and request to join. Answer the three questions so we can approve your request.
If you’re stuck trying to find your clients, get paid, and impact the people you were called to help – this challenge is for you.
Here’s what you will accomplish:
- Create the strategy top coaches in the industry are using to attract paying clients
- Create the messaging that entices your ideal client to swipe their credit cards
- Create and implement 2 proven marketing strategies to get more paying client in the next 30 days
If you can’t wait to get the help you need, connect with me for a complimentary Clarity Call and let me help you. Click Here to schedule your call NOW!
Here’s to Designing Your Victory!
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