Yes, we all say we need more clients, but the question is, are you prepared for more clients?
Have you done the pre-work for more clients?
You see clients don’t just fall out of the sky; I wish they did.
It’s very much like a farmer who has to do more than just wait until fall to harvest truckloads of delicious tomatoes or corn or squash. That farmer has worked hard all year long to prepare for that week or two of reward.
He prepared the ground following last year’s harvest.
He planted seeds in the spring.
He watered and fertilized and protected his fragile crops from pests and drought and poor weather.
And finally, after months of work, he enjoys the results.
Your coaching business works the same way, and if you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too.
Preparing the Ground
This is your brand, your voice, your very presence in your market. If you’re just starting out—like that farmer after his harvest—you’ll spend your time simply becoming known.
Hang out with other coaches in your niche. Join forums where your ideal clients spend their time. Build a website and start your mailing list. This is the prep work that will form the foundation of a solid business in the future.
Planting the Seeds
Your seeds are your content and products. With each blog post you write, every product you create, you’re planting a seed you can harvest later. But unlike the farmer, your seeds will produce over and over again, endlessly.
In fact, I can recall a blog posts I wrote years ago that brought in new clients years later, with no further help from me.
Your products can be sold over and over again or reworked into new offers. Podcasts, videos, ebooks and more all continue to work for you, month after month, year after year.
When you think about it that way, it’s easy to see that planting seeds is a critical part of every business.
Nurturing Your Crop
Wouldn’t it be nice if you could just “set it and forget it”? Unfortunately, that style of business rarely works.
Instead, you must spend time nurturing.
- Stay in touch with your email list
- Update old blog posts with new ideas
- Study your stats to improve your traffic and conversions
- Improve your products
It doesn’t take much effort to update your blog posts or tweak your products, and the rewards can be fantastic.
Of course, being a farmer is a long-term investment. The work you do today may not pay off for weeks or months to come. But with a strong history of consistent “farming” in your business, you’ll soon see that those long-term rewards are paying off consistently as well.
Here’s to Designing Your Victory!
PS Do you need help identifying strategies to plant seeds that produce more clients in your coaching business?
Schedule your private 2.5-Hour VIP Strategy Session with me today and let’s get your seeds planted so you can reap a harvest before 2020 closes.
Visit: http://vipquickstartsession.com to schedule yours now!
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