One of the things all my business coaches encouraged me to consider was my “why”. For many business owners their why stemmed from a hate for the traditional 9-5 job. That’s wasn’t my story. I actually loved my career. I was a Lead IT Project Manager for the largest Medical Center in Detroit. It was a stressful job, but it was also very rewarding.
Here are some the thoughts many business owners believe are their ‘why’. Do you identify some of these as your why?
- “I can’t wait to get away from this awful job.”
- “I just want to be home with my kids.”
- “This dead-end job is going nowhere.”
- “I’m tired of working crazy hours and holidays.”
- “I know I’m worth more than they’re paying me.”
These thoughts are often the driving force behind that final, “I quit.”
The problem is, these thoughts are great for lighting a fire and inspiring you to make a scary jump to business ownership but they’re not so fabulous at motivating you to grow and improve. They won’t inspire you to increase your skills and raise your rates and be brave and authentic in your marketing. They won’t help you find the courage to hire a new coach or launch a brand-new program.
To find the inspiration to make your business thrive, you have to identify the real why behind what you do.
So, if you haven’t started your business yet, consider these whys as you’re planning for your leap into business ownership.
Passionate Whys
“Passion based” is a phrase that’s found a massive following in the past few years and seems to be the holy grail of entrepreneurial adventures. And for business owners with a true passion for their field, it can be a strong motivator.
Some business owners are passionate about a subject, spending all their waking hours learning about the topic. Some are passionate about a market and would do anything to help their ideal client achieve his or her goals.
Whichever type of passion-based business owner you are, learning to harness that passion will help take your business to the next level.
Financial Whys
Maybe you want to retire at 40 to travel the world or send your kids to an elite private school. Maybe you love fast cars, and dream of driving a brand-new Ferrari.
Whatever your big dream, you knew you’d never make it while putting in time at the day job. While everyone seems to go on and on about those passion-based dreams, the truth is there’s nothing wrong with wanting financial fulfillment. Money is a necessary tool. We need it, and the more we have, the more options we have. And wanting more of it is nothing to be ashamed of, as long as you maintain your integrity and authenticity in pursuit of it.
Philanthropic Whys
Plenty of online business owners go into business so they can have more to give. You’ve no doubt heard of—or maybe even know—marketers who use their earnings to fund mission trips, build schools in war-torn, third world countries, and support a variety of charities at home and abroad. Others use the time freedom they’ve built into their business to volunteer with local hospitals, animal shelters and children’s organizations.
If you have a heart for a cause, a philanthropic why might be the driving force that takes your business to the next level.
To find your own why, consider your biggest dreams. If money were no object, what would you be doing?
If you need help discovering your why, connect with me for a complimentary Clarity Call and let me help you. Click Here to schedule your call NOW!
Here’s to Designing Your Victory!
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