So, you think it takes forever to create a coaching course.
Think again. You may not believe this but many of the courses you’ve seen for sale—or maybe even purchased—were created in a single day.
When all is said and done, creating a new course is just a matter of putting the pieces together. If you’ve been in business for more than a few weeks, you already have everything you need to create a course and have it ready for sale by this time tomorrow. I know, sounds to good to be true, huh?
What happens to most of us is we tend to overthink the process, thus causing stress and overwhelm. I used to spend weeks laboring over what to put in the course, how long the course should last, and on and on and on.
If that sounds like what you’re doing, here are 4 ways to create a coaching course in just 1 day:
Teach What You Know
The best way to create your course is to teach what you know. You could spend days or weeks researching new strategies, testing new ideas, and developing a completely new (to you) course. Or you can embrace a tried and true development strategy that’s been proven to work: Teach what you know.
If you’ve been in your area of expertise for any length of time, it should be easy to talk about and teach from your knowledge. You probably do it every day. You answer emails, write blog posts, chat on the phone with clients. Not only that, but you very likely read, watch videos, and listen to podcasts about your subject matter every single day. All of these things make it easy for you to create a new course, seemingly out of thin air.
Use What You Have
Repurposing your content can be easy and save you a lot of time. If you have a blog or an email list, or have created other courses, then you already have a wealth of content to draw from. Sort through past blog posts and emails for gems you can polish and repurpose. Scout your past courses for modules and elements that are a good fit for your new course. Update the information (if needed) and reformat it to match your new design and use it to add value to your next offering.
Don’t worry that some of your content may have been seen before—even if you create an entire course based on nothing but your blog content. People will happily pay for a step-by-step plan, even if they can find the information for free elsewhere. It’s the convenience of having a proven plan without having to organize it themselves that will encourage them to buy.
Use Rebrandable Content
If there are obvious holes in your content (and there may not be) you can easily fill them in with rebrandable content. You can find inexpensive, well-researched and well-written private label content (PLR) on nearly every subject. Even better, you can often find a variety of formats, including video, software, slide decks and graphics. All of these can be used to create a more well-rounded, valuable course with very little effort on your part. I use Coach Glue as my PLR resource, click here to find out more about what they have to offer.
Target the Low-Hanging Fruit
Let’s be clear. A course you create in a single day is not likely to be an all-inclusive, multi-media filled epic offering. Instead, aim for a low-cost introductory course that will sit near the top of your funnel. You can always expand it later (repurposing yet again) into a more comprehensive training, but for now, the goal is to get it finished and get it out there.
Here’s to Designing Your Victory!
I love teaching female coaches how to create signature programs. This is one of the topics I will cover during my upcoming Design Your Victory 2019 Women’s Retreat. My retreats are like none other. I bring my personal chef and personal licensed massage therapist to pamper the attendees and I bring 2 full days of business and personal development training.
This year’s retreat was amazing! The ladies asked for more time in training and more time to relax and unwind so I added an extra day.
If you want to Design Your Victory, rest and relax, and make some meaningful connections with other like-minded women, join us. Check out the details at http://bit.ly/dyvwormenretreat2019.
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